V.FASHION

The graphic design project for Vicunha's V.Fashion 2025 catalog was developed inspired by the editorial language of fashion magazines, reflecting contemporaneity, organization and lightness. The layout highlights the brand's denim articles, and the material also includes texts that comment on Vicunha's commitment to sustainability and innovation, and a report on trends for the year written by the brand's cool hunter, Lorena Botti. The design uses Vicunha's color palette in its line subdivisions, which complements the tones and textures of the jeans present in the catalog, creating a fluid and dynamic navigation.