L'OFFICIEL

The L’Officiel Brasil magazine aimed to present a fresher and more innovative visual approach within the Brazilian fashion editorial market. The project involved a reimagining of the artistic direction of the magazine, remaining true to its history and identity while propelling it towards new horizons.
A provocative, contemporary, and innovative visual approach was proposed. Through the use of a wide color palette, combined with impactful creative direction and the careful implementation of well-crafted typography, the magazine was repositioned within a context of heightened liveliness. This conveyed a certain youthful quality that blends tradition and future at its core.