NATURA EKOS
Packaging Design
Graphic project for Natura Ekos Perfumary: inspired by the original Amazonian essence, with rare aromatic essential oils from the Amazon, traditionally used in perfumery. The graphic path of the packaging arises from the observation of Amazonian ingredients: Breu Branco, Priprioca, Cumaru and Copaíba — combining visual characteristics and symbolic aspects, composing an expressive trio of collages in an allegorical narrative. Ekos Raiz, Ekos Pedra and Ekos Alma are translations of the exuberance of the forest.
Collages: Bomju Coelho
Graphic and Packaging design team: Bomju Coelho, Carol Ohashi, Livia Minazzi
Design Coordination: Carol Ohashi
Design Direction: Marcela Sheid
Creative Direction: Márcio Mota
Account Manager & Verbal Strategy: Vivi Kano
Verbal Team: Catharina Rocha, Isabel Melo
Studio: Pharus
Natura Team: Fernanda Lopes, Bruna Coletti
Client: Natura
São Paulo / SP, 2025.