RICCA
Ricca’s new identity was designed to convey a positive, youthful and authentic image, and to communicate the quality of the brand’s products. The new identity system is made up of an extensive and vibrant palette, which combines geometric blocks of color with an optimistic image; and redesigned packaging to highlight the effectiveness of the cosmetics and the excellence of the products that the brand offers.
Graphic Design: Bomju Coelho, Thayná Britto, Kaká Garofalo & Tiê Coelho.
Design Direction: Marcela Sheid
Creative Direction: Márcio Mota
Studio: Freiheit
Client: Ricca
São Paulo / SP, 2022.